We help B2Bs develop consistent pipeline through AI-powered, hyper-targeted cold email outreach.

Trusted by Teams across SMB and Mid-Market

Our clients used to say . . .

"Our sales team is struggling, they don’t have enough pipeline. We can’t generate leads without dedicated resources."

"We struggle with inconsistent revenue and unpredictable sales cycles. We lack a reliable method for generating steady leads and steady revenue."

"We’re getting low quality connections with mismatched prospects — and it’s cutting our growth and wasting our time."

"We’ve tried ‘spray and pray’ outreach before, and it was a waste. But we still need to get after building our own pipeline."

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“Action comes about if and only if we find a discrepancy between what we are experiencing and what we want to experience.” — Philip J. Runkel

After, clients remarked . . .

Since working with Franc, our results have been outstanding. One of our team members saw 100 monthly qualified producers in a 2 month period. My LinkedIn campaign brings in about 180 connects with my targeted group each month. Franc is impressively responsive, extremely professional — Joel Penner, B2B Health Broker

Franc is phenomenal! Absolutely fantastic! I needed outreach for two businesses that have entirely different audiences and messages. Franc was able to deliver a technology solution that not only connects in the way I needed, but also automates it, which is lucrative when time is money. — Rhonda Baldwin, BDR for SMB/Midmarket

Whenever I reach out again it's going to be because of Franc's ability to untangle complexity. He was able to very quickly compartmentalize complex issues into manageable portions. He's one of the best communicators I have ever worked with — his video breakdowns and in-person recaps are poetry. — Ashton Henning, Creative Agency Owner

Franc overdelivered. He's great to work with, listens to what you want and need, then puts it all together for you. Great communicator as well, I always knew where my project was in the process. I highly recommend Franc. — Rich Cavaness, Sales & Business Coach

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“A successful business is either loved or needed.” — Ted Leonsis

Our “One Thing”. . .

Cold email is a top B2B deal creation channel. We help you precisely target and connect with ideal prospects via cold email, driving pipeline growth and deal flow. As specialists in this area, we deliver exceptional results. Below are key components of our process:

Bespoke web scraping
Data pipeline automation
Cold email sequencing
AI-enabled email copywriting

Data Enrichment
Cold email copywriting
CRM Enrichment & cleanup
AI-enabled prospect research

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“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” — Bruce Lee

The Methods & Means . . .

So what’s the sauce? When you could go on Fiverr for cheap outbound or sign up for Apollo/Zoominfo to DIY… How are we different?

1. Deep Understanding

We care to deeply know your industry and your people. We don’t just know “cold email”, we know business. We know market economics, we know relationships, we know human psychology. We know you have to yield an ROI and do so in the most efficient way possible.

2. Quality Data Acquisition

Targeting with bad data, isn’t targeting at all. It’s like shooting with bad sights, you won’t hit the mark no matter how hard you try or how many shots you take. That’s why we focus on gathering true, accurate data. We obsess over it. In fact, it’s the most substancial investment we make.

3. Extreme Audience Targeting

We layer our quality data paint a clear picture of who you’re reaching out to and why your offer would be relevant to them. We want to know that we’re talking to the right person, with the right problem, at the right time. We don’t send unless we know that there’s a reason they’d respond.

4. Modern Persuasive Copywriting

No pushy sales tactics, no jumping for a meeting, no sheep-ish “brand awareness”. We know how to write copy that gets earned, honest attention from the reader. And beyond that, we know how to write copy that gets them to respond with intrigue and interest.

5. Impeccable Infrastructure

All of this is worthless without landing in the primary inbox. Every client that works with us gets their very own, unique email sending infrastructure tailored for cold email outreach. With our approach, we average 90%+ inbox delivery rates across our clients.

6. Continuous Research

We’re constantly researching new strategies, angles, data vendors, AI solutions. This happens as we work with our clients (through campaign A/B/C testing) and through our own standalone research efforts. We publicly document all of our knowledge and finding on our Resources page.

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“Strive for perfection in everything. Take the best that exists and make it better. If it doesn’t exist, create it. Accept nothing nearly right or good enough.” — Henry Royce

See our system in action

If you’re curious about how we can serve you, schedule a time 👇

Schedule a Time →

Or if you want to learn more, follow Franc (the owner/founder) on Linkedin 👇

Follow Franc on Linkedin →

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“You don’t have to be great to start, but you have to start to be great.” — Zig Ziglar

One last thing…

A quick note from me (Franc) on what we do and a couple of our client’s stories.

Published Resources Client Experiences Site Terms

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